Have you ever discovered and bought something via an IG ad? It happens maybe once per year in our house, and I always find the story entertaining. Of course there is retargeting after viewing something but I am more referring to the first view of the product being an ad itself.
I pulled my back in early January and was quite uncomfortable sitting at my desk, so I was looking for standing options. I was considering the makeshift box strategy, because I didn’t want to overspend and have anything too clunky.
I stopped my search and continued just trying to stretch and soften my way to comfort while I still worked sitting down.
Then, I was hit with an ad on IG for Harmoni standing desk. The ergonomics looked solid and it was something I could disassemble easily if needed. A few other tactics I believe they did well:
- One follow up ad provided an additional $20 off.
- I lost the code for the discount so I had to DM Harmoni and they still provided it.
- Videos showed a few different takes (1) working at the desk (2) setting up a home office with the desk.
- The landing page doesn’t just sell a standing desk. It sells a healthier way to work, more creativity, and more productivity.
So this is how I am working these days. The desk has definitely provided a more optimal way for me to work. Being on my feet the first 2-3 three days took some getting used to but right now I am in a great groove.
