Leveling Up Weekly & Daily Prioritization

The biggest mistake I see people make in the first 3-6 yrs of their career is not getting good at weekly/daily prioritization that supports their team/business. I needed to improve at this myself at various times of my career. It became hard to make time to truly prioritize work. The truth is you have more autonomy over what you decide to do than you think. It starts with organizing your weeks in a way that works. As you organize, share bits and pieces of that organization with your manager and team. Make your personal weekly planning trickle into updates so you are putting it into action. There’s research that telling someone you are going to do something increases the odds you will do it – you become more accountable to doing it. Here’s a few other habits to build for good weekly/daily planning: 

  • Make time every Monday morning to plan your week.
  • Make big rocks and put tasks under the big rocks. Big rocks should be things that tie to the team’s strategy. 
  • Do not share laundry lists with your manager. You aren’t doing anything to make things easy on them. They probably want to know about all these things but you need to present in a more organized fashion. 
  • Always remember it is okay to roll tasks over into the next day. 

Thankfully, I have learned the lesson of owning my priorities and calendar and hoping to help others get there too. When you find what works for you, you will feel the right amount of control and autonomy you want with spontaneity mixed in. 

Levels of Complexity

Progressing in your career to higher level roles often means the levels of complexity that you are dealing with increase. I’ve found the best product and marketing leaders are the most effective because they’re handling their levels of complexity in ways that produce value to their organization. You will know someone handles levels of complexity well from working directly with them and seeing it yourself or hearing from others how good that person is at breaking down a complex problem or opportunity in a compelling way and influencing people to solve it. 

Individual Contributors Remit:

  • Weekly Tasks 
  • Manager Communication
  • 1-3 Stakeholders 

Leader’s Remit:  

  • Direct Team & Cross-Functional Team 
  • Stakeholders and Peers 
  • Multi Year Strategy & Quarterly Execution 

The contrast in these two remits shows the added complexity a leader takes on. Each bullet requires leading & managing more people. The strategy is critical to nail down and get support on, then the execution needs to be done by others and you need to find effective ways to check in and add feedback. You will also need to pick the places where you get your hands dirty which has to be chosen wisely. 

When my remit started to get broader, I was pretty bad at managing layers of complexity. I was able to lean on my expertise in my domain which helped but I had to learn a lot of important lessons and still am regarding management, relationships, and strategy. Here’s a few:

  • You can’t do all the execution anymore. Practice delegating and specifically asking for things. It’s okay to be really prescriptive and let people give you feedback to pull back. 
  • Ask really thoughtful questions to get better answers.  
  • Set up a mechanism for weekly project updates that are used in weekly discussions to highlight progress and blockers. Makes convos more fluid. 
  • Set up 1:1s with key people and have 1:1 docs to riff on ideas during the call…it is good to put the notes in a place both people can read them. 
  • Have a robust weekly/daily planning process for yourself. Allow room for flexibility but stick to getting the high leverage stuff done each week. 
  • Prioritize high leverage tasks in a week such as strategy document, project document or test spec. 
  • Don’t be all business all the time. At the end of the day, it’s about the relationships and skills you’re developing that is important.
  • Make time to innovate and think.

I remember early in my career working on a client project that was going off the rails a bit in terms of many deliverables on deck and there was a bit of chaos brewing. The client lead came into the room where myself and a team member were trying to talk out what’s going on. The leader diffused the problem and simplified the actions with command. That’s a micro moment but great example of a leader handling levels of complexity well (multiple team members, multiple deliverables, and the clients success and happiness). 

What have you found to be helpful in managing levels of complexity in effective ways that add value?

Web3’s Impact on Web2

I’m reading Read Write Own by Chris Dixon which is about blockchain technology and a good refresher on the history of the internet. 

It is getting me thinking about the impact Web3 could have on the industry I work in(search), the skills I’ve built, and the companies I help.  

Similar to what GenAI did in 2023, if it gains steam and becomes reality it’s going to create a bunch of threats and opportunities for the Web2 companies I’ve helped over the last decade. In tandem with the threats and opportunities will also be distractions. 

The more I read the book, the more interesting and powerful Web3 sounds since the power will be in the user’s hands. At the same time, I am curious to see the businesses that emerge in a potentially more popular Web3 world, what Web2 companies do if this trend happens, and if and how it impacts internet search. 

If you don’t want to splurge on the book just yet, this is a podcast episode where Chris covers it some. Another good high level post on Web3 here.

Strategic Framing in SEO

I find SEO both fun to do and powerful for a business. In order to have the freedom to do it inside organizations, SEO leaders need to understand how to strategically communicate to executives and how to mobilize a team to action on the strategy. Executives are important because they’re deciding on what to fund and put resources to. The team is insanely important because they’ll execute the action agenda that drives the results. I’ve seen leaders be really good at one and not the other in either direction which isn’t the end of the world but I find diminishes the fun and power of SEO. I am on a journey myself to get effective at both.

The thing on my mind lately is the strategic aspect. People can ask for more strategy when you drill into an action. The key thing I’ve learned is they aren’t trying to 100% stay clear of actions as they’ll ask about actions right after saying they want more strategy. They want the actions too but they need to be oriented to the actions with a framing of the strategy and the opportunities.

When you go into updates about your roadmap, lead with opportunity buckets and guiding policies of your strategy. Have a visual that will bring people along quickly. Show that every time. I’m sure questions about the actions will come after that.

You don’t need to be in a leadership position to practice this. Try it with your manager.

I’ll be over here working at this myself too.

Your Ideas or Someone Else’s

I went to the Boston Bruins practice last week. I’ve been away from hockey for the most part over the last 10 years. Since September, I have been playing once per week. The practice was awesome to watch. Watching elite players practice skills and drills at a high level is enriching.

Part of me getting back into hockey ties to having an itch for my kids to play hockey. I know I can’t really control it. I can help influence it. The way I think about it is they will at least know how to skate. Who knows how far they take it from there. If they get into other things, I’ll be right there with them.

At work, you are either (1) executing someone else’s idea (2) executing your own idea. I’ve seen people early in their career be good at one and bad at the other. I’ve seen either direction to be honest. Someone early in their career could be good at moving on their ideas and not good at moving on others or vice versa. Personally, I was more natural with others so I had to work on idea generation over the years.

In order to progress, you need to do both. Awareness around which one you excel at is important and practicing the one that is less natural should be a priority.

My kids will be executing on my idea of learning to skate. At some point, they will execute their own too.