If you work in an evolving field, staying up to date with what is going on and bringing new insights to your strategy must be a consistent process so that you stay effective and impactful when delivering value each day. I believe at the root of that consistent process is a series of habits.
I am going to share habits I’ve developed to stay current in the discipline of SEO. I believe they can apply to any area of knowledge work.
- Read in and outside your industry
- Meet and listen to others within and outside your company
- Analyze data at macro and micro levels
- Tinker with ideas
- Think, communicate, and tweak
These points might be a bit abstract, so below I explain them in more detail with specific habits.
Read in and outside your industry: develop daily/weekly reading habits and record learnings in some way that works for you. I am not only talking about news related to your field. Thought pieces and tactical ideas are needed too. Pursue reading interests in adjacent fields. For me, the writing of what I am learning is key because it will trinkle down to other habits around sharing back with others or tinkering yourself.
Meet and listen to others within and outside your company: it can become too easy for leaders to avoid this. I get it. It is nice being the boss. You have a little more control and authority but leaning on that control and authority too much can result in not getting enough reps learning from others both inside or outside your company. Make habits to talk to others outside your industry. Whether you set up recurring touchpoints with old co-workers, join a community, or reach out ad-hoc. I have personal development goals of talking to five new people a quarter to create habits of reaching out and making time here. I also take that extra time to ask questions of the people I am working with to better understand what they are learning and thinking so I can learn with them.
Analyze data at macro and micro levels: this is one of the funner parts for me. I love looking at data points to make connections between the data and the strategy. I have a few dashboards that break out performance in ways that let me understand underlying drivers quickly or find emerging trends. I recently reviewed data about a specific category that unlocked an insight which ties to my point about also looking at data at micro levels.
Tinker with ideas: once you have an idea, can you tinker with it to better communicate the idea to people in your organization? Whether you build out some sort of MVP or just write up a 1 pager that breaks down the idea, tinkering can be simple and high leverage.
Think, communicate, and tweak: thinking time is valuable. I used to not protect against this and work was much less fun for me. When I started to protect thinking time by calendar blocking, work was more fun. Block time to think. When thinking, question the ideas and conclusions you’ve come to in the above habits. Play with how to communicate them to others for feedback. And tweak that delivery.
I am far from an A player in all of these areas. Some areas I might be an A while others I am lagging and working at it. I wrote this post because, “how do you stay current in SEO?” is a question I have been asked a lot over the years by bosses, stakeholders, on job interviews, etc.
Developing habits with a consistent process that support staying up to date on news, trends, and insights will allow knowledge work leaders to bring those learnings back into their business strategy in order to deliver value. Like any skill, it takes creating habits and getting reps building those habits.