My name is Brendan. If you are a B2C or B2B business looking for organic revenue growth, I am accepting clients in 2022 on a part-time basis.
I provide hands-on SEO consulting for growing B2C and B2B companies. If you are looking to better leverage search to grow your revenue, I can help. I have deep experience in driving organic growth with SEO and Product Management, including 6+ years driving SEO strategy and execution for Wayfair websites.
Please email me to schedule a 1:1 to discuss your SEO needs further or keep reading to learn more about what I provide: brendanjcottam@gmail.com
What you can expect from me:
Commitment. Through embedding with marketing, product, and engineering teams to lead strategy and execution, I become a member of the team.
Holistic. I understand both the big picture and the tactical details when it comes to online marketing. My deliverables map to your marketing objectives and also include tactical recommendations for your teams to implement.
Experience. 10+ years experience scaling startups and enterprise level sites plus everything in between. Including 6+ years driving & implementing SEO Strategy for Wayfair websites.
A typical ongoing engagement might look like this:
- Deep dive into your site assessing where it stands today and what are priority strategic opportunities to pursue.
- Outline strategic recommendations mapped to your marketing & business objectives.
- Meet consistently to discuss progress on recommendations, clear implementation roadblocks, track progress, and discuss insights.
- Monthly reporting & analytics reviewing site performance and results from implemented changes.
- Quarterly strategy sessions reviewing the quarter, re-evaluating your SEO strategy and highlight key trends and changes in the industry.
What that engagement looks like from a services point of view:
- SEO Strategy: I can outline critical areas of focus for you to drive growth, then help you refine, crystalize it, and send you on your way.
- SEO Execution: I outline tactical recommendations for your website mapping to marketing objectives and lead / guide / assist execution with Marketing / Product / Engineering teams.
- SEO Consulting: Scope is SEO Strategy & Execution. I work with you to create the SEO strategy and provide hands-on help to implement it and learn what is and is not working.
- Content Strategy: Once we align on marketing objectives, I deep dive into top-of-funnel, mid-funnel and bottom-funnel content opportunities.
- Reporting & Data Analytics: I build monthly reporting which you can share with your marketing department & organization assessing site performance and correlations from implementations.
If interested, please reach out to schedule a 1:1 at brendanjcottam@gmail.com.