Resume

MARKETING EXPERIENCE

Wayfair.com, Boston, MA

Senior SEO Analyst, September 2016 – Present

  • Create and execute SEO strategy for two growing departments on Wayfair.com: Home Improvement & Lighting.
  • Writes weekly SEO content to improve Google rankings for identified keywords.
  • Identify authority gaps within departments and develop compelling ideas for garnering links to important transactional pages.
  • Report on performance of strategy to SEO management team and Site Merchandising team.
  • Monitor industry trends closely to help Wayfair.com stay ahead of the curve on major Google changes that impact rankings, traffic, or revenue.
  • Knowledge of important SEO tools: Moz, DeepCrawl, Search Console, Google Analytics, Screaming Frog, Keyword Planner, STAT, Microsoft Excel & PowerPoint.

SEO Analyst, July 2015 – August 2016

  • Managed SEO performance for the following Wayfair.com Departments: Baby & Kids, Outdoor, and Home Improvement.
  • Moved 150 keywords into position 1, 280 keywords into position’s 1 to 3, and 430 keywords onto page 1 of Google. Keyword improvements across three departments contributed to 65% increase in organic traffic and 110% increase in revenue.
  • Wrote weekly topically relevant copy based on keyword research to improve rankings in Google.
  • Owned technical health of website by running and analyzing frequent crawls using software tool DeepCrawl.
  • Built link-worthy content, prospected for potential audiences, and pitched content to prospects with targeted outreach to garner external links to transactional pages.
  • Collaborated with internal stakeholders and external bloggers to produce Home Improvement content for Wayfair.com.

KoMarketing Associates, Boston, MA

Senior SEO StrategistAugust 2014 – July 2015

  • Managed five client SEO programs totaling $250K in annual agency revenue.
  • Drove ongoing link acquisition strategies on behalf of clients and communicated results.
  • Completed monthly online marketing reports that used data to show which initiatives drive impactful results.
  • Diagnosed clients’ technical SEO issues and delivered solutions for fixing.
  • Wrote and published bi-monthly blog posts on company blog covering topics such as SEO strategy, link building, Google algorithm updates, Google Analytics, etc.
  • Supported Business Development on prospect research related to SEO and pitched prospects via PowerPoint presentations.
  • Oversaw site redesign and provided action items to successfully maintain keyword rankings.
  • Delivered internal training sessions that covered the basics of certain platforms and tools (LinkedIn Publishing and Buzzstream).
  • Attended manufacturing conference ProMat on behalf of client to interview partners for blog content.

SEER Interactive, Philadelphia, PA, May 2013 – July 2014 

SEO Account Manager, February 2014 – July 2014

  • Promoted to SEO Account Manager for the ability to execute tactics on behalf of clients and communicate results to internal and external stakeholders.
  • Led discussion during weekly client calls for five SEO projects.
  • Managed the creation of blog and whitepaper content between Subject Matter Experts and copywriters for B2B client. Efforts helped increase pageviews to client’s blog by 50% in 6 months.
  • Delivered presentations to clients and other stakeholders communicating the results of SEO campaigns.
  • Pitched digital asset ideas to clients, managed the design with internal team, and ensured execution of promotion to external websites & communities.
  • Established data driven content strategy for underdeveloped website by scraping the Internet to create actionable insights.
  • Tested conversion rate hypothesis, which helped increase conversions 70% year over year for B2B client.
  • Pitched and launched LinkedIn publishing campaign that resulted in high engagement (views, social shares and referral traffic).

SEO Account Support Associate, May 2013 – February 2014

  • Supported different Account Managers on five client accounts.
  • Researched keywords to rewrite title tags, H1s & meta descriptions to best optimize pages for targeted and long-tail keywords.
  • Work helped increase organic traffic to client’s website 100% year over year and grow page one rankings from 36.5% of total keywords to 75%.
  • Executed link building strategies by managing prospect lists, creating highly responsive email templates, and pitching blog content, infographics, and digital assets.
  • Facilitated mentions in major publications including New York Times and Yahoo! on behalf of client.
  • Proficient in Google Analytics, Conductor, Moz & OSE, Screaming Frog, Majestic, Ahrefs & Buzzstream platforms.

EDUCATION

Skidmore College, Saratoga Springs, NY, May 2013

  • Bachelor of Science, Major: Management and Business Double Minor: Economics and English
  • Additional advanced Psychology courses
  • Varsity Men’s Ice Hockey – Served as team Captain for junior and senior seasons

ACTIVITIES

  • Toastmasters’ President, Dot Commentators, Boston, MA, December 2015 – Present 
  • Member, CrossFit Southie, Boston, MA, August 2014 – Present