Marketing, MBA

Types of Marketing Problems

The very first class of Marketing Management, the professor emphasized every business case we read boils down to some basic marketing problems: Market Opportunity  Market Threat  Performance Gap  My mind started going to some of the marketing problems I…

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Marketing, SEO

Why I like Search

There are so many channels to push your message out today. Back when I was first interested in marketing, I was super into connecting with consumers at the right time with the most useful message. Then, I found search and took to…

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