Marketing, MBA

Ads and Stadiums

I’ve attend two sports stadiums in the last month. I went to MetLife Staduim for a NY Giants game then the Garden for a Bruins game.

Entering these reminded me of a point @MarkStatonPHD made when I had him for Fundamentals of Marketing, which was now 7-years-ago. Other than the fact that a game is going on, the entire stadium is a bunch of ads. I was fascinated by the thought of that then and still am every time I go into a statium. What fascinates me is that sports games have also become a chance for businesses to connect with consumers.

Stadiums have print banners, digital callouts, and ads on the field, court or ice. The announcer might call out sponsors during the game as well.

This is a good reminder that ads follow people. The first sporting event probably didn’t have ads during them. Just like Facebook didn’t in the beginning.

MetLife Stadium
MetLife Stadium
TD Garden
TD Garden