About Brendan

I am a SEO Manager at Wayfair responsible for growing organic traffic, revenue, and keyword rankings.

I have worked in both agency and in-house digital marketing environments and my experiences touch the areas below:

  • Keyword research
  • Link building
  • Competitive analysis
  • Content marketing
  • Content strategy
  • SEO copywriting
  • Technical SEO
  • Blogging
  • Editorial planning
  • Conversion rate optimization
  • Analytics
  • Digital PR
  • Social monitoring

Career Goals

career goals for brendan cottam

Every career move I make in the next 5 years has the 3 goals above in mind. Effective communication is something I value tremendously and am always trying to improve.

I enjoy CrossFit in my free time and have come to learn the best CrossFit athletes perform the best on average throughout a handful of tasks. Another way to look at it – if asked to do 20 different workouts using various movements that require different skills, the best athlete is going to perform best on average across the 20 workouts. He/she is a “consistent generalist.” I’d like to follow that similar ideology to be a well-rounded marketer.

Lastly, I will start pursuing an MBA in 3-5 years. During my undergrad, I loved taking classes. I was always the one strategizing on classes for the following semester the night the new schedule came out. I want a chance for that feeling again. To walk through a campus, sit in a classroom, learn from a professor, study in the library, etc.

Core Values & Beliefs

values for brendan cottam

As I grow and am in pursuit of my goals, I realized that outlining core values would also help me stay focused and clear:

  • Thoughtful: every approach, every decision, every engagement will show careful consideration and attention. That said, I am never afraid to move quickly when needed.
  • Positive: Playing hockey throughout high school and college, I learned that positive people were extremely fun to be around. I want to strive for positivity no matter how challenging or problematic a situation might be.
  • Encouraged: My father was tremendous at surrounding me with people who encouraged me (hockey coaches, writing tutors, strength and conditioning trainers, etc). Thanks Pops! I saw the value it had on my personal development so I am on a mission to continue to be encouraged by others as well as encourage the people I meet.
  • Aware: I value the ability to see a situation for what it is regardless of whether it is positive or negative.

Thanks for stopping by! I hope you enjoyed learning more about me.

Follow me on Twitter to not miss a blog post (I tend to write/tweet about marketing, SEO, career development, and CrossFit).

You can also email me: brendanjcottam [at] gmail [dot] com